Sales Associate
Company: Washington Auto Mall
Location: Canonsburg
Posted on: February 17, 2026
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Job Description:
Job Description Job Description Job Purpose: The automotive
sales consultant is responsible for selling new and pre-owned
vehicles at dealership volume, gross profit and customer
satisfaction standards. This position includes four broad areas of
activity: personal work/time management, prospecting, selling and
follow-up. Duties and Responsibilities include but are not limited
to: Establish personal income goals that are consistent with
dealership standards of productivity, and devise strategies to meet
those goals. Review and analyze actions at the end of each day,
week, month and year to determine how to better utilize time and
plan more effectively. Report to the Sales Management Team
regarding objectives, planned activities, reviews and analyses.
Keep abreast of incoming inventory, product features, accessories,
etc., and how they benefit customers. Understand and comply with
federal, state and local laws which govern retail auto sales.
Attend sales meetings and training sessions as scheduled.
Demonstrate behavior consistent with the Dealership's vision,
mission and values in all interactions with customers, co-workers
and suppliers. Adhere to all company policies, procedures and
safety standards. Prospecting: Update/maintain customer relations
management system (CRM) information from phone calls, internet
leads, mail campaigns, referrals and customer follow-up. Keep the
dealership in the minds of your prospects and customers on an
on-going basis. Selling: Make your customer feel welcome and
identify the purpose of their visit. Ask questions and actively
listen to learn as much as you can about your customer's wants and
needs so that you show them the most appropriate model or models
and can know how to personalize the vehicle's features. Present the
right vehicle, the right features and the right amount of
information and do so in a way that is organized and based on the
customer's needs. Create mental ownership during the test drive;
that is, have the customer imagine and feel what it would be like
to own the vehicle they are driving. Clearly present the
information and numbers associated with financing the vehicle.
Present and finalize the terms and options the customer has for
taking ownership of the vehicle. Use any available wait time to
introduce customer to the website, introduce them to the service
department and schedule their first service appointment. Work with
the service and detail departments to ensure that the vehicle is
prepped as expected and on schedule; conduct a final inspection
prior to delivery. Deliver vehicle using owner's manual by
presenting the right amount of information in the right amount of
time. Follow Up: Make follow up call(s) to customer regarding
"we-owe" status, or to answer questions and to make sure they are
completely satisfied. Call customer to remind them of their first
service appointment and ask for referrals. Utilize the CRM system
to maintain customer relationships that encourage repeat and
referral business and contributes to customer satisfaction.
Qualification & Requirements: To perform this job successfully, an
individual must be able to perform each essential duty
satisfactorily in a professional manner. The requirements listed
below are representative of the knowledge, skills and/or ability
required. Education and/or Experience High School diploma or the
equivalent. Prior sales experience preferred. Experience providing
quality customer service. Skills & Knowledge Excellent
interpersonal and verbal skills. Ability to read and comprehend
instructions and information. Organization and follow-up skills.
Computer skills. Valid driver's license with good driving record.
Conduct one self and dress properly in a manner that brings
credibility to the dealership
Keywords: Washington Auto Mall, Cuyahoga Falls , Sales Associate, Sales , Canonsburg, Ohio
