Director Industry Marketing

Location: Hendersonville
Posted on: June 23, 2025

Job Description:

When visionary companies need to know how their world-changing ideas will perform, they close the gap between design and reality with Ansys simulation. For more than 50 years, Ansys software has enabled innovators across industries to push boundaries by using the predictive power of simulation. From sustainable transportation to advanced semiconductors, from satellite systems to life-saving medical devices, the next great leaps in human advancement will be powered by Ansys. Summary When visionary companies need to know how their world-changing ideas will perform, they close the gap between design and reality with Ansys simulation. For more than 50 years, Ansys software has enabled innovators across industries to push boundaries by using the predictive power of simulation. From sustainable transportation to advanced semiconductors, from satellite systems to life-saving medical devices, the next great leaps in human advancement will be powered by Ansys. We are seeking a strategic and results-driven Director of Industry Marketing to lead industry-specific marketing strategy, demand generation, and thought leadership initiatives. This role will focus on positioning our simulation solutions effectively across key verticals, working closely with sales, product marketing, and customer success teams. The ideal candidate has a strong background in B2B technology marketing, understands complex technical sales cycles, and has experience driving industry-specific marketing programs. Key Responsibilities • Industry GTM Strategy: Work with the GTM Strategy team and our Industry Centers of Excellence to develop and execute targeted marketing strategies to drive awareness and demand along with adoption of our simulation software in key industries verticals. Identify areas of opportunity to help transform aspects of industry-led marketing. • Market Positioning & Messaging: Define general and persona-specific, compelling, industry-specific messaging for our key industries that highlights the value of simulation in solving engineering challenges. • Demand Generation: Develop and drive demand generation activities across the industry marketing team. Partner with digital marketing and field marketing teams to create campaigns that generate pipeline and revenue growth. • Thought Leadership: Collaborate with the Industry CTOs, technical experts and industry influencers to create content, webinars, and speaking opportunities that establish our company as a market leader and support our industry-based initiatives. • Sales Enablement: Create sales tools, case studies, and competitive insights that help the sales team engage industry decision-makers effectively. • Customer Advocacy: Work with sales and customer success teams to identify and amplify customer success stories through various marketing channels. • Cross-Functional Collaboration: Partner with product marketing, corporate marketing, and regional marketing teams to align strategies and drive execution. • Market Intelligence: Monitor industry trends, competitive landscape, and customer needs to inform marketing strategies and product positioning. Qualifications & Experience • 10 years of experience in B2B technology marketing, with a focus on industry-specific marketing, product marketing, or demand generation. • Proven success in marketing enterprise software, preferably in simulation, engineering, CAD/CAE, or related domains. • Strong understanding of complex technical sales cycles and ability to craft messaging that resonates with engineers and technical buyers. • Experience collaborating with sales teams to develop and execute GTM plans that drive revenue growth. • Exceptional communication skills with the ability to translate technical concepts into compelling marketing narratives. • Strong analytical mindset with experience using data to measure and optimize marketing effectiveness. • Ability to thrive in a fast-paced, cross-functional environment and manage multiple projects simultaneously. • Bachelors degree in marketing, engineering, or a related field; MBA is a plus. At Ansys, we know that changing the world takes vision, skill, and each other. We fuel new ideas, build relationships, and help each other realize our greatest potential. We are ONE Ansys. We operate on three key components: our commitments to stakeholders, our values that guide how we work together, and our actions to deliver results. As ONE Ansys, we are powering innovation that drives human advancement Our Commitments: • Amaze with innovative products and solutions • Make our customers incredibly successful • Act with integrity • Ensure employees thrive and shareholders prosper Our Values: • Adaptability: Be open, welcome what’s next • Courage: Be courageous, move forward passionately • Generosity: Be generous, share, listen, serve • Authenticity: Be you, make us stronger Our Actions: • We commit to audacious goals • We work seamlessly as a team • We demonstrate mastery • We deliver outstanding results

Keywords: , Cuyahoga Falls , Director Industry Marketing, PR / Public Relations , Hendersonville, Ohio